As demand for services rise across the region, 11:11 Systems deepens global expansion efforts
11:11 Systems has a new director in the land Down Under.
As the demand for cloud, connectivity, and security services continues to increase across Australia, 11:11 Systems announced on Tuesday that Marc Beder would be taking on the role of Regional Director, APAC. Based in Sydney, Australia, he will be responsible for spearheading the company’s growth and expansion efforts in the region.
Beder previously held the position of VP of Solutions Architecture at iland, which was officially acquired by 11:11 in January 2022. While iland has supported APAC operations since 2017, including three of its global data centers in Sydney, Melbourne, and Singapore, this decision signals a desire to further invest in the region and its ever-increasing demand for cloud-based solutions.
It is estimated that spending on technology products and services in Australia will exceed $109 billion in 2022, an increase of 6.5 percent from 2021, according to the latest forecast from Gartner®, Inc. Spending on public cloud services alone is projected to reach $18.7 billion, representing a 31.8 percent increase year-over-year.
“As demand for our services grow globally, we are thrilled to deepen our footprint in APAC with the appointment of Marc Beder to Regional Director,” said Keith Coker, COO of 11:11 Systems. “Marc will work in lockstep with his very talented team in Sydney to understand the needs of our customers in Australia. Along with the team, he will translate those needs into successful cloud, connectivity and security projects that will significantly improve business operations and innovations in our customers’ businesses.”
In this new role, Beder will lead the region across all of 11:11’s business activities including sales, channel, support, and service delivery, alongside EMEA and APAC Marketing Director, Samantha Daniels. The team will focus on driving success in the cloud for partners and customers alike.
A highly accomplished and driven technology leader, Beder has over 18 years of experience covering many aspects of IT including strategy, enterprise architecture, solution architecture, product development, project and service delivery and commercial modeling. Daniels has a proven track record in enterprise marketing, channel marketing, and brand communications management across Europe, Middle East, Australia, and Asia Pacific for B2B and B2E segments.
“In today’s changing IT landscape we need partners who remove the complexity while still offering innovative, market-leading solutions,” said Mark Sakajiou, Commercial Director at Perfekt Pty Ltd. “11:11 makes the transition to cloud simple and cost-effective. It was an easy decision to partner with them to support our customers in their cloud initiatives.”